We win back lost customers

By combining data with creativity,
we are able to activate clients who were previously considered as lost.

Success stories

300% Yearly additional sales

Belvilla is a leading European player in the market for holiday homes. More than 650.000 guests stay in their houses each year. With our proven method we have activated thousands of customers, previously considered as inactive.

195% Increased Lifetime Value

Vitaminstore is the health specialist in the Netherlands with 33 stores. A large part of their customers’ orders are made online. We helped Vitaminstore boosting their business by making lapsed customers, loyal customers.

+80% Lead Activation

We started with leads of customers in Spain, France and England who never had ordered before. By digging deep in the data and adding a dash of creativity, we tempted thousands of customers to make a first time order.

Our Method



Clean up data
Analyse data
Create justification for contact
Measure responsiveness



Enrich data
Create micro-segments
Hyper personalization
Customer insights



Identify needs
Create personal offers
Test, test, and scale up
Happy, loyal customer

Transparent pricing

Our revenue model is very straightforward. We are convinced of our added value, open and transparent in our pricing. For our campaigns we charge for those customers that we arguably activated. The so called net activation.


We have 3 pricing models:

1. Performance based – We only charge a fee per activated customer/transaction

2. Shared revenue – We charge a monthly fee plus a small fee per transaction

3. Data & campaign consultancy – We charge a fixed fee per project or per campaign

Our Team


Nick Rood

Creative Data Science & Strategy

Finds alibis in the data and translates them into communication strategy


Herman van Dellen

Data Science & IT

Business intelligence, data mining, statistics, predictive modelling


Rene Vetter

Campaigns & Technology

Destilates data insights and converts these into killer activation campaigns


Jetty Wakker

Campaign Manager

Mixes data insights and creativity into the most appealing campaigns